Sun Life of Canada (Philippines), Inc. is focusing on attracting Generation Z customers to drive its growth, as the younger demographic shows increasing interest in insurance and financial literacy, according to Sun Life Philippines CEO Benedict C. Sison.
The company aims to develop products that cater to the specific needs of Gen Z and leverage their digital savvy and financial knowledge.
By targeting this market, Sun Life also hopes to raise awareness among older generations and address the low insurance penetration rate in the country.
Sun Life Philippines emerged as the leading life insurer in terms of premium income in 2022, with a net income of P11.73 billion.
