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November 28, 2023

Pru Life UK celebrates 27 years of protecting Filipino families with PRU Love

Pru Life UK marks 27 years of commitment to Filipino families by providing accessible financial and health solutions to over 1.4 million Filipinos, offering a robust portfolio of over 50 life insurance products and packages while expanding its presence across the Philippines.

Founded in 1996 as a subsidiary of Prudential plc, Pru Life UK pioneered insurance with investment in the Philippines, becoming the fastest-growing Prudential unit in Asia. It has maintained its position as the leading life insurer in the Philippines as of the first quarter of 2023, emphasizing a customer-centric approach through digital innovations like the PRUOne agent tool and Pulse app.

The company’s commitment to inclusivity is exemplified by PRUHealth FamLove, allowing four family members, including same-sex or common-law partners, parents, and adoptive children, to share critical illness coverage under one policy, a first in the market.

Pru Life UK’s dedication extends to community development, financial literacy, climate-health, and disaster resilience programs. In its 27th year, the company is blessing 175,000 newborns with six-month free protection through the PRUBabies campaign and promoting financial awareness among the youth with the Cha-Ching Financial Literacy Program.

With a 40,000-strong agency force, the largest in the industry, Pru Life UK remains unwavering in its commitment to protect Filipino families and serve as their partners for every life and protectors for every future.