South Asialink Finance Corporation (SAFC) has appointed Maricel D. Dejongoy as its new president and CEO, effective July 1 to lead the company’s next phase of growth.
Dejongoy assumes the top post after serving as Auto and Truck Loan Group Head at sister company Asialink Finance Corporation (AFC), where she oversaw one of the group’s core lending businesses and helped drive its expansion.
“I step into this role with purpose and a deep sense of responsibility to our SAFC employees, partners, and the communities we serve,” Dejongoy said in a statement. “We will be deliberate in expanding our reach, strengthening our products, and ensuring that more Filipinos experience what it means to have a financing partner that truly works for them.”
Dejongoy said she intends to build on the momentum established by the previous leadership as SAFC pursues its next phase of growth.
“The best of SAFC is still ahead of us, and we are more than prepared to make it happen,” Dejongoy added.
Former SAFC president Kevin N. Cabanban has been appointed Deputy Group CEO, expanding his responsibilities across the wider Asialink Group of Companies. During his tenure at SAFC, Cabanban focused on strengthening the company’s operations and laying the groundwork for future growth.
Established in 2003, SAFC provides financing solutions focused on financial inclusion. Its products include vehicle refinancing under “Sangla OR/CR,” financing for brand-new and pre-owned cars and trucks, and real estate-backed loans through “Sangla Titulo” and “JuanTAHANAN.”
The company also offers specialized lending programs for underserved sectors, including “BiyaHERO” for public utility vehicle (PUV) and transport network vehicle service (TNVS) operators, and “JUANAsenso” for women entrepreneurs.
