Union Bank of the Philippines led by bankero Edwin Bautista has teamed up with parent firm Aboitiz Equity Ventures Inc. (AEV) to improve the digitalization an innovation of micro, small, and medium enterprises (MSMEs) in the tourism sector.
The Aboitiz-led bank said the initiative is part of their efforts to help entrepreneurs thrive in the digital economy, pushing its Tech-Up Pilipinas advocacy.
UnionBank has signed a memorandum of understanding (MOU) with the Tourism Promotions Board (TPB) for the launch of the “Biyaheng Digiskarte: Angat Turismo” project.
Through its MSME platform GlobalLinker and its collaboration with AEV, UnionBank will be offering technology-focused training courses to MSMEs that are with the Tourism Promotions Board Membership Program.
The said courses are designed to provide learning opportunities that will enable capacity-building and address various gaps in digital competencies for the tourism MSMEs.
