Rizal Commercial Banking Corp. (RCBC) has achieved a three-peat win as the “Best Retail Bank” in the Philippines, recognized by United Kingdom-based Global Banking and Finance for its creativity and innovation, particularly during the pandemic.
RCBC’s success is attributed to its adherence to principles such as empowerment, adaptability, convenience, availability, expansiveness, value for money, and inclusivity, which have allowed the bank to thrive and cater to evolving customer demands.
The bank’s investments in data science and predictive analytics have enabled the development of an effective deposit segmentation strategy based on retail customer data, resulting in tailored deposit product offerings for different customer segments.
