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July 21, 2024

Michelle Dee named China Bank’s first brand ambassador

China Banking Corporation has appointed Michelle Dee as its inaugural brand ambassador in its 104-year history.

Negotiations for this role began shortly after Michelle was crowned Miss Universe Philippines.

Michelle’s familial ties to China Bank, with her grandparents having served as former president and director, added a personal touch to her appointment. However, Michelle emphasized that shared values and a vision for promoting the Philippines were what drew her to this role.

In her post, Michelle described the opportunity as “momentous” and expressed her excitement for upcoming projects.

Aileen Vallesteros, China Bank’s head of marketing and communications, highlighted Michelle’s role as a role model for both the youth and older market segments. She said that Michelle will be involved in promoting various services and products, including the bank’s revamped mobile app.