Manulife Philippines, the domestic arm of global insurer Manulife Financial Corp., has expanded its collaboration with the nature conservation organization Haribon Foundation through the Forests for Life movement.
“As we reach and engage more communities across the country through our Impact Agenda, we will continue to strengthen our community investments that will not only help us build a better business to better the world, but also foster kindness, generosity and the bayanihan spirit among many Filipinos,” said Manulife Philippines president and CEO Rahul Hora.
Through its partnership with Haribon Foundation, Manulife Philippines has committed to planting 11,250 native tree seedlings in Masinloc, Zambales, this year. This initiative builds upon Manulife’s collaboration with Haribon, which began in 2022 with a pledge to plant 15,000 seedlings in Quezon and Rizal provinces.
The reforestation area is located within the Zambales mountains, designated as an Important Bird and Biodiversity Area, in the town of Masinloc. Encompassing 30,000 hectares of land, this area is home to various endangered bird and non-bird species. Previously, the region suffered from chromite mining operations, resulting in the destruction of its biodiversity. Today, reforestation efforts are critical for the damaged ecosystem to recover.
To drive positive environmental change, Manulife has been implementing its sustainability action plans. In 2022, Manulife contributed $25.1 million in total community investments globally. Additionally, Manulife Investment Management has planted 1.3 billion trees worldwide since 1985, underscoring its longstanding commitment to creating a more nature-positive world for its communities*.
Employee giving and volunteering are integral parts of Manulife’s community engagement initiatives. During the “Season of Giving” last year, the company launched Manulife Volunteer Days, a week-long program that offered more than 56 volunteering opportunities for employees globally to support selected organizations within their communities. Activities included tree-planting, financial literacy programs for students, and other engagement initiatives for ethnic minorities, the elderly, and various communities in need.
Manulife also introduced “Move for your Community in Asia,” involving over 1,700 employees from 10 markets, including colleagues from Manulife Philippines, Manulife China Bank Life, and Manulife Investment Management Philippines. Participants achieved various step goals in five days, totaling 34 million steps. These steps were converted into community investments, such as providing 900 Peso Smart learning kits for elementary school students in the Philippines through the Corazon Sanchez Atayde Memorial Foundation and Gawad Kalinga Community Development Foundation.
Since 2017, our financial literacy program Peso Smart has been instrumental in promoting the value of basic financial skills such as saving, budgeting, and investing among young children,” Rahul said. “As Peso Smart has expanded over the years to cater to broader segments — including parents, educators, and university students — we hope we can financially empower more Filipinos to live worry-free and confidently, while securing a better future.”