Metrobank is stepping up as a partner in progress for Filipinos—whether in business or personal finance—with its new Let’s Grow Together campaign and the #EarlyGIFT Challenge.
This initiative highlights the bank’s decades of building trusted relationships across industries.
“Our promise continues to be to keep our clients in good hands. That means being a partner and catalyst for their growth,” said Metrobank Chief Marketing Officer Digs Dimagiba.
Following last year’s G.I.F.T. principle—Get guided with goals, Invest a portion of your bonus, Follow a budget, and Take advantage of deals—the bank now invites Filipinos to join the #EarlyGIFT Challenge.
This social media campaign encourages setting a personal financial goal before the holidays and sharing it publicly to inspire others. Dimagiba explained, “We aim to make more financially resilient Filipinos and this mindset change can start by making August as the new Financial Resolutions Month.”
“Whilst August is usually known for the start of the ghost month, we believe that it can be a time to be proactive, not passive,” he added.
To participate, individuals write down a goal for the coming year, post it with the hashtag #EarlyGIFT, and tag friends and family. Metrobank hopes this simple act will ignite a “ripple effect of early action and community-wide financial discipline.”
