Land Bank of the Philippines garnered five recognitions at the 20th Philippine Quill Awards for its exemplary communication campaigns and initiatives that effectively convey the bank’s pivotal role and contributions to national development.
The state-run lender received the honors on January 23, 2024 for both the Communication Management and Communication Skills categories, recognizing its strategic communication efforts in servicing its diverse publics and stakeholders.
“These Quill awards are a testament to LandBank’s unwavering commitment to excellence, innovation, and meaningful customer engagement. They inspire us further to continue elevating our service and promoting our advocacies of financial inclusion and sustainability,” said LandBank president and CEO Lynette V. Ortiz.
LandBank’s Serving the Nation campaign earned a recognition in the Marketing, Advertising and Brand Communication category for effectively reintroducing its expanded role as a driver of national development. The campaign highlighted the bank’s intensified support to the agricultural sector and other key economic sectors.
The LandBank Serving the Nation Institutional Video was recognized under the Audio and Visual category. With the central theme of “Para sa Kinabukasan ng Bayan” the video showcases the bank’s holistic programs and initiatives is support of its diverse customers.
Under the Communication Management category, the bank’s Hybrid Flag Ceremony was also recognized for the bank’s innovative response to physical restrictions on mass gatherings, thereby continuing to foster a sense of unity and community among its employees at the height of the global health pandemic.
The bank’s #MyTEStimony campaign received a recognition under the Social Media Category for showcasing the challenges and triumphs of the government’s scholars under the Tertiary Education Subsidy (TES) program, in partnership with the Commission on Higher Education (CHED).
Its Information Security Campaign received a Quill Award for raising the awareness of customers and the general public against various types of online banking fraud to better safeguard their finances.
The Philippine Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, is a prestigious awards program in the field of business communication, celebrating the strategic use of communication to achieve business goals, foster positive stakeholder relationships, and contribute to societal development.