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September 29, 2023

GCash’s ‘Insider’ event unveils innovations for business success”

GCash recently commenced its second “Gcash Insider” insights and solutions event, offering exclusive access to business partners seeking to enhance their scalability.

Themed “Passion Forward,” the event, held under the fintech company’s Partner Solutions program, emphasized the utilization of customer insights and GCash’s array of digital solutions to address the evolving demands of the market.

Distinguished industry leaders and partners, including AirAsia’s Rowena Rivera, Mineski Global’s Franco Pantangco, and GCash’s Winsley Bangit, shared their experiences during the fireside chat moderated by GCash’s Chief Marketing Officer, Neil Trinidad.

The event underscored the significance of understanding consumer preferences and purchases in a fast-paced world, highlighting success stories such as AirAsia’s achievement of above-industry-standard ad click rates through their partnership with GCash.

It also emphasized GCash’s commitment to developing simplified yet effective product suites backed by data and insights, ensuring businesses hit their targets.

With the event’s focus on fostering discussions around smart and efficient customer solutions, GCash aims to propel businesses to new heights, tapping into the ever-changing trends and preferences of Filipino consumers.

Additionally, the event provided valuable consumer insights based on the transactions of millions of GCash users, granting businesses access to proprietary quantitative data across various sectors such as travel, leisure, entertainment, gaming, services, and insurance.

Through case studies and interactive sessions, businesses had the opportunity to learn from GCash’s partner brands, acquire in-depth knowledge about GCash’s Partner Solutions program, and utilize relevant digital tools for targeted advertising, trade, scoring, and sustainability solutions.

The event also emphasized campaign quality through security measures and anti-fraud controls, ensuring data-rich performance reports and deep user insights.


BSP and BMAP strengthen collaboration

The Bangko Sentral ng Pilipinas (BSP) and the Bank Marketing Association of the Philippines (BMAP) directors and executives met to enhance their longstanding partnership, focusing on initiatives related to consumer protection, financial literacy, and cybersecurity.

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