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March 01, 2024

GCash chief says customer is always my North Star

GCash CEO Martha Sazon was recognized as one of the innovators of digital technology.

The bankero was awarded at the 2nd Mansmith Innovation Awards as one of the 2021-2022 Master Innovators under the Digital Transformation Innovation Category.

This award recognizes pioneering Filipino innovators who have made significant impact and demonstrated excellence locally and globally in their respective fields and industries.

“Innovation is creating something new that has a meaningful impact on people and adds value to their lives. It is all about solving a problem to make lives better. For me, this process always begins with the customer. The customer is always my North Star,” Sazon said.

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