WebClick Tracer

July 21, 2024

GCash achieves new milestone with over 60M registered users

Mobile wallet giant GCash now has over 60 million registered users nationwide, marking a milestone with a majority of the country’s adult population using the popular e-wallet service.

At the same time, GCash now boasts of more than five million merchants and social sellers accepting digital money transfers or payments. Its app marketplace GLife also has over 420 merchant partners.

GCash President and CEO Martha Sazon said that the leading fintech platform has maintained a strong growth momentum with 60 million Filipinos now placing their trust in GCash.

“We are still the undisputed fintech leader in the country and we now cover 83 percent of the Philippines’ adult population. We vow to continue providing reliable service to our customers and innovate to deliver their fintech and lifestyle needs,” the bankero said.

GCash currently records a staggering 29 million daily logins, with a peak in daily transactions at 19 million.

According to data.ai (formerly App Annie), GCash has five times more smartphone monthly active users than the next highest e-wallet app in the Philippines as of April 2022.

Operated by Mynt under Globe’s corporate venture builder 917Ventures, GCash is committed to maintaining its market leadership status by introducing innovative products to further boost consumer engagement.

GCash is the only e-wallet with a full suite of financial services such as money transfers, e-commerce, savings, investment, insurance, and just recently, cash loan and “buy now, pay later” products.

Introduced in 2004, GCash became widely adopted by the public during the pandemic due to increased digitalization. Mobility restrictions gave rise to cashless transactions as consumer behavior shifted.

Sazon said that GCash continues to empower the unbanked and underserved population.

“We now see an increased use of mobile wallets as people embrace e-commerce. They can already do so much more, such as paying for their online purchases without a credit card or a bank account, getting health insurance, and investing in Unit Investment Trust Fund,” Sazon said.

GCash, the country’s lone double unicorn startup with a $2 billion valuation, has become embedded in the everyday lives of Filipinos.