FWD Life Insurance has received a silver Anvil award for its Affiliates PH App 3.0, an innovative financial literacy app aimed at addressing the protection gap and educating Filipinos about money management, finance, and insurance.
FWD recognized the growing use of social media in the Philippines and developed the app, which allows users to earn reward points through sharing, referrals, and recruitment, creating a sustainable program that teaches financial literacy and turns users into advocates.
According to FWD, the Affiliates PH App 3.0 highlights how technology, coupled with the right intentions and strategy, can make a positive impact on people’s lives.
The 58th Anvil Awards was held on March 8, 2023, at the Mariott Hotel in Pasay City.
It is organized by the Public Relations Society of the Philippines and recognizes outstanding public relations programs and tools.