China Banking Corp. has named Hazel D. De La Cruz as Group Head of Retail Banking Business Segment – Strategic Marketing Group, with the rank of First Vice President I, effective May 16, 2025.
De La Cruz, 36, brings 15 years of experience spanning insurance, fast-moving consumer goods, airlines, banking, and fintech. She previously held senior roles at BDO Unibank Inc. as Digital Growth and Usage Lead and at Maya, formerly PayMaya, as Consumer Segment Marketing Head.
A Magna Cum Laude graduate in Legal Management from the Ateneo de Manila University, De La Cruz is expected to play a key role in expanding China Bank’s retail banking strategy as the lender sharpens its focus on digital transformation and customer engagement
