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May 27, 2024

Cebuana Lhuillier Bank launches Iponaryo Campaign to encourage savings among Filipinos amid pandemic challenges

Cebuana Lhuillier Bank is encouraging Filipinos, particularly those in marginalized sectors, to resume their savings journey after the COVID-19 pandemic.

The bank has launched a nationwide information dissemination drive as part of its Iponaryo advocacy campaign, which aims to make saving money accessible to everyone.

The campaign kicked off in Bongao, Tawi-Tawi, where the bank’s representatives met barangay leaders and more than 200 residents to explain the importance of saving and how it can be made possible by Cebuana Lhuillier’s Micro Savings product.

“The concept of Iponaryo is borne out of our desire to make a nation of wise, savvy, and future-ready ‘savers’ where saving money is no longer restricted to high-wage earners, but also to the vast majority. At Cebuana Lhuillier Bank, our commitment is to become the partner of every Filipino, especially our kababayans in far-flung rural communities as they begin their very own journey towards financial freedom.” Bankero Cebuana Lhuillier Bank President Dennis Valdes said.

Valdes also said that their goal is to become the partner of every Filipino and to provide accessibility, reliability, and affordability for their banking concerns.

The bank’s Micro Savings product, which requires only one valid ID and an initial deposit of PHP50, has already attracted almost 7 million account holders.