There’s a new kind of “courtside” vibe in town.
Bank of the Philippine Islands (BPI) just gave a massive shout-out to tennis superstar Alex Eala.
In a tribute posted on Facebook, BPI thanked the 20-year-old phenom for “inspiring the Filipina to Do More.”
BPI is using this “Eala Energy” to promote a lifestyle of independence and high-key ambition. It’s a move that hits home for Gen Z and millennials, who care more about growth and “doing more” than just sitting on a savings account.
