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June 23, 2024

A new era begins: Country Builders Bank renamed Top Bank Philippines

Country Builders Bank, the largest rural bank in Metro Manila and surrounding areas, unveiled a new brand identity on Tuesday, rechristening itself as Top Bank Philippines.

This marks a strategic shift towards a digital future while maintaining a commitment to exceptional service.

“Our vision is clear: to be the top-of-mind and trusted banking institution that transforms the lives of our customers by constantly providing easy, personal, and secure banking solutions while adapting to their changing needs through traditional and secured digital platforms,” Top Bank president and chief executive officer Ismael Sandig said.

Top Bank remains committed to growth, seeking opportunities through mergers and acquisitions, alongside organic expansion.

Sandig said the bank will continue to capitalize on the solid foundation of traditional banking and exemplary customer experience through “phygital” (physical-digital) banking.

Top Bank is actively upgrading its systems, paving the way for new offerings like mobile banking and an expanded ATM network.

“We’re acquiring an ATM Switch & Card Management system to facilitate the launch of products like debit cards,” Sandig explained. This commitment to technological advancements aims to ensure seamless growth for customers.

Top Bank aims to be a key market player, delivering positive returns to shareholders while positioning itself as an attractive employer.

“We invest in our people by developing their skills and abilities,” Sandig said, highlighting the bank’s commitment to its workforce.

The rebranding comes on the heels of prestigious international recognitions for Country Builders Bank, including Fastest Growing Rural Bank and Best Rural Bank in the Philippines 2024 by International Business Magazine, and Microfinance & SME Brand of the Year Philippines 2024 by Global Banking and Finance Review.

Top Bank Philippines builds upon this strong foundation, embracing a digital future while retaining its focus on exceptional customer service.